Ad Gyan

Wisdom from Advertisements

Advertisements have always hurt my eyes, I thought. But since meditation happened, the message from advertisement hoardings have always brought some interesting revelation to me - the instances are as numerous as hoardings themselves. One example: Take the Chumki-Lined Path to Moksha - this is an ad for the Moksha garments shop. The path to Moksha or Liberation from the bondage of ideas that unconsciously pull us down from progress can be fun and not necessarily tough and arduous as it is put out to be.
Ad 2L 'Vanuyarndha Nambikkai,' (Faith that reaches the skies) this is for Agni Iron Rods. When I read this, I thought, faith can touch the skies, but the sky is very much within and travelling within myself, I understood that in the region of empty space within, the finest of fine particle - lesser than a sub-atomic quark or gluon that emits light has the secret for the unfolding of the whole Universe. Living in tune with that Emptiness makes it a life of comfort when everything that needs to be done happens.
The latest is the Textile India's advertisement: Colour is My Religion: Colour indeed is my religion. Having understood the dynamics of Chakras in Swami Akshara's meditation programme, I learnt that the vibrations emanating from the spectrum of white takes me to that field of energy which form the major centres of the body. Red - Mooladhara, Orange - Swadhishtana, Yellow - Manipuraka, Green - Anahata, Blue - Vishuddhi, Grey and Indigo - Agnya and White, Purple and Gold - Sahasrara. Blessed with eyes to see colours, I can see colours all around, meditating on the blue sky, green grass, orange setting sun or the yellow sun by day, the white of the moon and stars, the grey of the dark clouds, red in the bright clothes around, the gold in the ornaments or the violet of the latest model of Scorpio cars or just an indigo shirt makes me connect with the One Supreme Source of Light and Colour - that is present everywhere.
The examples will continue to expand as long as there is trade and commerce and advertising on Planet Earth....After all, the hoardings, the paint, the colours, the people who erect them, the letters and pictures are all the manifestation of the one Brahman.
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